Brands & Organization · Xi'an's culture-tourism flagship

Xi'an Tourism Group

A state-owned cultural-tourism platform under the Xi'an municipal government, controlling two listed companies — Xi'an Tourism (000610) and Xi'an Catering (000721) — and operating full-spectrum cultural-tourism resources: scenic areas, hotels, time-honored restaurants, travel agencies and wellness stays.

Group Overview

June 1999

Group Founded

RMB 3 billion

Registered Capital

RMB 6.5 billion

Total Assets

2 listed companies

Xi'an Tourism 000610 · Xi'an Catering 000721

Nearly 100 subsidiaries

Attractions / hotels / dining / travel agency / property

Nearly 10,000 people

Employees

Brand Matrix at a Glance

Core brands you can experience here

Time-Honored Dining

11 China Time-honored restaurant brands — "A Hundred Flavors of Xi'an", a collection of Shaanxi cuisine and local famous foods.

Scenic Resorts

1 world-class Geopark, 4 AAAA-level scenic areas and a city safari park.

Hotels & Travel Agencies

Nearly 30 signature hotels, plus Xi'an Overseas — a Top-100 national, Top-10 Shaanxi travel agency.

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Brand assets

1 China Well-Known Trademark · 36 famous trademarks · 11 China Time-honored restaurants · 2 national and 5 provincial intangible cultural heritage items.

Platform credentials

Chain-leader enterprise of Shaanxi's key cultural-tourism industry clusters; a national-level standardized property-services company and a Top-100 national / Top-10 Shaanxi travel agency.

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Company Profile

Profiles and core data of the three-tier Group — Listed Co. — Xi'an Overseas structure.

Brand Matrix

Experienceable brands across time-honored dining, scenic areas, hotels, travel agencies and wellness stays.

Services

Attractions, hotels, time-honored dining, plus Xi'an Overseas' eight units: outbound / inbound / chartered trains / study tours / MICE.

Credentials & Honors

Listing background, time-honored and heritage assets, honors and culture philosophy.

Team Strength

National gold-medal guide team, multilingual service and industry appointments.

Videos

The group's promotional film and the Xi'an Overseas introduction short.