Three-tier structure overview

A large wholly state-owned tourism group approved by the Xi'an municipal government, serving as a government-authorized investment and capital-operation institution; founded in June 1999, registered capital RMB 3 billion, total assets of RMB 6.5 billion, and nearly 10,000 employees.

Nearly 100 subsidiaries at all levels, holding Xi'an Tourism, Xi'an Catering Two listed companies; 1 world-class Geopark, 4 AAAA scenic areas, nearly 30 distinctive hotels, 11 China Time-honored restaurants and 2 national intangible-heritage items.

Strategic positioning as "an integrator of high-quality travel services and a provider of better-life services", advancing 6N development strategy, advancing toward the goal of a ten-billion-yuan tourism group.

Northwest China's earliest state-controlled listed tourism company; its predecessor was the 1956 Xi'an Welfare Company,1996 Listed on the Shenzhen Stock Exchange, code 000610, with 237 million total shares.

The group holds 27.29% with the Qujiang New Area Administrative Committee as actual controller; business covers all tourism elements — dining, lodging, transport, touring, shopping, entertainment, business, wellness, study, leisure, culture and novelty.

Group brands include 30 companies(15 branch companies + 3 wholly owned + 8 controlled + 4 invested), including wholly owned subsidiaries such as Xi'an Overseas Tourism Co., Ltd.

April 1989 Established with the approval of the National Tourism Administration and merged into Xilv Group in 1999; a wholly owned subsidiary of Xi'an Tourism Co.; 149 employees, with a core of 32 gold-medal guides (2 national-level).

Holds independent visa outreach rights, outbound franchise, Taiwan-travel qualification and special approval from the Xi'an Education Bureau Study-Tour Qualification; registered capital RMB 5 million, license L-SNX-CJ00005.

Business Units Eight business units(Domestic routes / Outbound / Ground reception / MICE / Study tours / Integrated operations / E-commerce / Gold-medal guides).