Brand Matrix

Xi'an you can experience

As a state-owned platform, Xi'an Tourism Group integrates brands across scenic areas, hotels, time-honored restaurants, travel agencies and wellness stays; below is a display of core experienceable brands.

Brand Assets

Brand intangible assets held by the Group

1

China Well-Known Trademark

36

Famous Trademark

11

China Time-honored restaurants

2

National intangible cultural heritage

5

Provincial Intangible Cultural Heritage

Nearly 30

Signature Hotels

Dining · Time-honored Restaurants

The core carrier of Xi'an flavors

China Time-honored Brand Dining

Xi'an Catering · China Time-Honored Restaurant Group

"A Hundred Flavors of Xi'an" — a collection of Shaanxi cuisine and local famous foods, covering 11 China Time-honored restaurant brands, the core carrier of Xi'an flavors. The detailed brand list can be presented once supplementary materials are added.

Experiences: time-honored restaurant meals, local snacks, banquets and souvenirs.

Brands Xi'an Tourism Group

Baiwei Qiantai Dining System

The integrated brand of the group's dining division, linking time-honored brands with cultural-tourism scenes, offering diverse dining from street food to cultural banquets.

Scenic · Resorts

Natural and cultural destinations to explore

World-class Geopark·4A

Cuihua Mountain Scenic Area

Landslide wonders and high-mountain barrier lakes — core zone of the Zhongnanshan Global Geopark.

4A

Nanwutai Scenic Area

A famous Zhongnan site where Buddhist culture meets natural mountain forest.

Safari Park

Xi'an Qinling Wildlife Park

A large safari park on the northern foothills of the Qinling Mountains, a destination for families and nature education.

4A· Forest Parks

Zhuque National Forest Park

High-mountain forest scenery in the Qinling, a summer retreat and hiking haven.

4A· Forest Parks

Taiping National Forest Park

Waterfalls and gorge scenery, a showcase of Qinling eco-tourism.

Wellness

Fuchun Shanju Wellness Stays

Wellness vacation products for long-stay and sojourn guests.

Stay & Travel

Stay a while, and move

Signature Hotel Collection

Nearly 30 signature hotels; representatives include Shengli Hotel, Jiefang Hotel, Bell Tower Hotel, Golden Flower Hotel and other city-landmark hotels, serving business and cultural-tourism guests.

Xi'an Overseas Tourism (Travel Agency)

A Top-100 national and Top-10 Shaanxi travel agency operating the group's outbound/inbound and study-tour trains — see Services.